For those of you who may not know…I work at the local grocery store, part-time. It is a constant source of town gossip and usually a few chuckles as well.
This morning I was on my way over to the meat department to deliver a message when I saw the following, out of the corner of my eye:
Note the word “tender”…shortly after receiving whiplash from turning my head to see what the heck was tender, I ran into our store manager. “Lanny”, I said, “Why on God’s green Earth would the word “tender” be highlighted on a popcorn box? Tender? As opposed to what? And why the hell would you advertise this box as tender, while drawing attention to the fact that the other, similar products are not. Is this one of those new-fangled marketing ploys I’ve been hearing about? Never in my life have I seen the word “tender” used in conjunction with something other than meat and frankly it scares me!”. Lanny didn’t have any explantion to offer me other than laughter…but it was one of those things that niggled at me all day long. I guess those marketing execs got half the job right.
Filed under: Observations
